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"Yacoff is a trailblazer in Brazil on thinking and implementation regarding communication and corporate reputation. In addition to vast experience in large organizations, his trajectory as a successful entrepreneur gives him a confident and realistic view on the strategic challenges of brands."

ALEXANDRE BORGES

CEO at Mãe Terra / Unilever.

"Yacoff works brands in an innovative way. As a board member of the largest network of social entrepreneurs in the world, Ashoka Brazil, I have the privilege of continuing to learn from his entrepreneurial capacity, his inquisitive mind and key principles."

ANAMARIA SCHINDLER

Member of the Global Leadership Team and LatAm Leader at Ashoka; member of the Boards of Directors at the São Paulo Sustainable Institute, Avina Foundation and Conectas Human Rights, and …

"Yacoff Sarkovas is one of world’s visionaries regarding the power of purpose to advance corporate success. For decades he has been an intimate counselor to the “C” suite to effectively guide their purpose journeys for business and societal impact."

CAROL CONE

CEO at Carol Cone On Purpose.

"I have known Yacoff since 1995, when he was already well known for his Cultural Economy course at EAESP-FGV and for his pioneering work on brands with a purpose. As an Ashoka adviser, he has always exceeded our expectations."

CÉLIA CRUZ

Executive Director at ICE - Business Citizenship Institute; former Executive Director at Ashoka.

"Yacoff is a person who impresses me with his talent, sensitivity, competence and very rare ability to put together a very fine repertoire of culture with remarkable expertise in management, administration, planning and governance."

EUGENIO BUCCI

Full Professor at ECA - School of Communications and Arts at USP, University of São Paulo; Member of the Scientific Council at IdEA - Institute of Advanced Studies of Unicamp, Administrative Council…

"I was challenged by Yacoff’s profound and assertive questions, a key characteristic of his, and which often led me to seek answers that would trigger actions of great relevance. Through Yacoff, the company and I were able to consolidate concepts based on the importance of a Brand´s reputation. He is a great provocateur and I really like that."

FABIO LUCHETTI

Member of the Board of Directors and former President at Porto Seguro.

"Yacoff is respected and admired for his ability to assess organizations and their contexts, seeking spaces at the intersection of the public and the private that generate benefits for all. He's an ace!"

GUILHERME LEAL

Founder and Co-Chairman of the Board of Directors at Natura &Co (Natura, Avon, The Body Shop and Aesop); Chairman of the Board of Directors at RAPS - Network for Political Action for Sustainability …

"Yacoff Sarkovas was one of the pioneers and became a reference in the development of branding linked to values and purpose. It's a privilege to share ideas, problems, and solutions with him."

HÉLIO MATTAR

President of the Akatu Institute for Conscious Consumption; former Director and Adviser at the Ethos Institute.

"Yacoff's contribution to a Board of Directors under much pressure from both stakeholders and shareholders adds much unique value. Working with him was very reassuring, especially in moments of crisis."

HENRI PHILIPPE REICHSTUL

Director at G&R Gestão Empresarial; Member of the Boards of Directors at Repsol YPF, Latam and TAM; Chairman of the Board of Directors at Fives Group; Member of the Supervisory Board at Peugeot …

"It's not difficult to recommend Yacoff. All you need is a conversation and one can perceive he is a sophisticated professional with a solid culture, diverse experience, maturity, serenity and good judgment. He is a person you want to have around."

HORACIO LAFER PIVA

Chairman at Klabin's Board of Directors and member of the Boards of Directors at Martins, Tarpon, Cataratas, Baumgart Group and TCP; former president of FIESP and Sebrae-SP.

"Yacoff Sarkovas is a brilliant mind, who supported us in repositioning the Sonae Sierra Brasil brand, using all his competence and empathy in understanding the Company's values. He is one of the most knowledgeable professionals on engagement, reputation and corporate purpose in the Brazilian market."

JOSÉ MANUEL BAETA TOMÁS

CEO at Sonae Sierra Brasil.

"Pioneering and multimedia, thought-provoking and analytical, Yacoff offered a new vision of the purpose of business and its connections to society. He will surely continue to contribute to a market in which competitiveness and sustainability are values present in a more inclusive society."

LUIZ LARA

Chairman and Founding Partner of Lew'Lara \ TBWA; Member of the Superior Council of ABAP - Brazilian Association of Advertising …

"I became an admirer of Yacoff over many years of professional interaction, for his worldview, experience, sensitivity and way of thinking. I trust the quality of his contribution to companies and society."

LUIZ SEABRA

Founder and Co-Chairman of the Board of Directors at Natura &Co (Natura, Avon, The Body Shop and Aesop).

"Yacoff Sarkovas' strategic vision and systemic approach to corporate reputation and stakeholder engagement impressed me. He is surely one of the national references in this area."

MIGUEL SETAS

CEO at EDP Brasil, Vice-Chairman at EDP, President at the EDP Institute

"Yacoff Sarkovas has built a unique and successful career, recognized internationally for his technical competence, ethical rigor and the results achieved for his clients and for society. He displays caring, civic, and unique humane qualities."

PAULO NASSAR

Chief Executive Officer at ABERJE - Brazilian Business Communication Association; Full Professor at ECA - School of Communications and Arts, University of São Paulo.

"Reputation has become critical to the success of a business. Yacoff brings together a rare and intense sensitivity in capturing the essence of brands and managing the corporate image, generating concrete results for business activity. This was also his contribution to Natura."

PEDRO PASSOS

Founder and Co-Chairman of the Board of Directors at Natura &Co (Natura, Avon, The Body Shop and Aesop); Former president at the SOS Mata Atlântica Foundation and IEDI …

"Yacoff Sarkovas is a pioneer in marketing communications. He understands the inextricable linkage between brand and corporate reputation. He has been an important partner to successful global and Brazilian brands such as Natura."

RICHARD EDELMAN

President and CEO at Edelman worldwide

"I worked for many years with Yacoff, from the formulation to the implementation of projects related to the activation and reframing of attributes of the Estadão brand, always with great success."

ROBERTO MESQUITA

Chairman of the Board of Directors and Shareholder at Grupo Estado.

"Yacoff will surprise you. He has a profound interest in all things Brazilian and it is in that regard that we both talk frequently. He follows in detail the mistakes and accomplishments of the various economic experiments. He knows where things come from and where the wind blows. He is a huge asset."

SAMUEL PESSOA

Associate Researcher at IBRE - Brazilian Institute of Economics at FGV - Getúlio Vargas Foundation; Partner of Reliance, Folha de S. Paulo columnist …

"I appreciated not only his vast experience and knowledge engaging teams and consumers through deep insights to generate rooted content but also his fantastic charisma which allowed our companies’ relationship to solidify and build many winning programs on Sustainability, Corporate Image and Institutional topics."

SERGIO CRUZ

President Latin America at Kimberly-Clark Corp.

"Yacoff is a unique professional. He brings together what is generally separated: entrepreneurial capacity and sensitivity to the symbolic, understanding of the corporate world and the universe of culture, realism and creativity."

SÉRGIO FAUSTO

Executive Superintendent at FFHC - Fernando Henrique Cardoso Foundation.

"I've known Yacoff for many years. One of Yacoff's most striking features is his ability to strategically analyze and synthesize. With shrewd and clear thinking, Yacoff has much to contribute as a member of Boards of Directors."

VIRGILIO VIANA

General Superintendent at the Amazonas Sustentável Foundation, former Secretary of State for Environment and Sustainable Development of Amazonas.

YACOFF SARKOVAS

THE VALUE OF PURPOSE