“Purpose is the essence of an organization. It provides meaning, sets direction, and creates value. It is a perennial strategic asset – the foundation of positioning and narrative for relevant and consistent brands.”

 

 

Yacoff Sarkovas

YACOFF SARKOVAS

I have decades of entrepreneurial and consulting experience, working at the intersection of corporate and public interests and bridging tangible and reputational assets.

Throughout this journey, I have come to admire companies that have a clear sense of purpose and create value by sharing their vision. These organizations are stronger, more enduring, and widely recognized.

Today, I work independently at the strategic level, helping organizations reveal their purpose, structure their positioning, and build their narrative, ensuring coherence between their essence, operations, and communication.

journey

PURPOSE, POSITIONING, AND NARRATIVE

The rapid pace of change and increasing complexity of relationships have expanded both risks and opportunities for businesses and society.

In this context, it is crucial for an organization to have clarity about why it exists, what it does, how it operates, and for whom it creates value.

This strategic foundation is critical for:

  • Developing sustainable business models
  • Guiding strategic plans
  • Driving innovation
  • Strengthening internal culture
  • Attracting and retaining talent
  • Consolidating brand identity
  • Connecting and engaging key audiences

CONTENTS